[ABOUT]

Founded in 1994 in the countryside of São Paulo, Biofarm is a leading company in animal health solutions. Exporting to over 10 countries, the company is renowned for its innovation in veterinary technology and offers a wide range of products, including medications, supplements, vaccines, and hygiene products, meeting the needs of different animal species.

With the recent update to its visual identity and brand positioning, Biofarm recognized the need to also modernize its website, aiming to improve both the visual aspect and user experience.

[SOLUTION]

We revitalized the website's visual identity, aligning it with the company's new guidelines. During our initial analysis, we identified a few areas for improvement in navigation that could make the user experience more intuitive and seamless. With this in mind, we focused on these areas and explored new tools to ensure a solid evolution of the site.

Our main focus was on the product page, which contains a wide variety of items and several categories. We developed a filter system inspired by e-commerce, making the search process more practical and the interface more familiar, helping users find what they're looking for more easily.

On each product's internal page, we also restructured the layout so that all available sizes are displayed in one place, and key information, such as the formula, is organized in a clearer, more accessible way.